Over the last few years, breaking into the playlist ecosystem on platforms like Spotify and getting songs on the most popular ones has become something of a fixation for the music industry, and it’s somewhat justified. Playlist placements can help break an artist and greatly boost their numbers, but it's important that artists understand how this playlist ecosystem works in order to better tailor their approach to the game – or decide if it’s even worth playing.
Erin Kinghorn is the owner of Toronto-based entertainment marketing company eEK! Productions and co-founder of Digital Promotions Group (DPG), which specializes in playlist pitching and streaming promotion. She joins us with advice to help artists navigate the world of streaming playlists, develop an effective strategy, and maximize their return on investment.