In today’s highly-competitive music market, media placement opportunities in TV/film, gaming, advertising, and more have become an increasingly attractive opportunity for artists to earn revenue from their work. What’s more, thanks to the media landscape’s speedy and significant evolution, there are more avenues than ever for potential partnerships and placements.
David Hayman is the creative director and lead music supervisor with Supergroup, a Canadian firm that not only specializes in music supervision, but has also moved into exciting spaces like branded playlist curation, exclusive song/brand partnerships, and a lot more. We’ll delve into these various types of opportunities and how they work, how artists can find and go after these opportunities, how they’re compensated, and more.
